The social, demographic and economic realities in Company xyzs market ecosystem are changing dramatically, with significant ramifications on growth opportunities. Strategies are continuously re-written in the context of soaring burden of chronic diseases, influence of policy makers and payors on treatment and pricing, changing patient needs, varied demand in emerging markets and the battle for market shares. |Company xyz and its peers continuously need up-to-date market information that sees the market from all angles and allows informed strategies for current markets and future opportunities.
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